Waitrose supports The Prince's Countryside Fund
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Waitrose and other top business leaders have partnered with The Prince's Countryside Fund to support Britain's rural areas.
The Prince's Countryside Fund, is a unique collaboration of businesses working together to secure a sustainable future for British agriculture and the wider rural economy, launched by HRH The Prince of Wales.
The Prince's Countryside Fund is the brainchild of The Prince of Wales who has a long-held commitment to supporting Britain's hard pressed rural areas. The Fund is raising money from a wide range of businesses, including Waitrose who have responded to the Prince's call to action to improve the long-term viability of the British countryside and its rural communities. The intention is to inspire other businesses and the general public to get involved and recognise the importance of the countryside to the nation's well-being and the wider British economy.
"The vision and commitment of The Prince of Wales has brought together in common cause this extraordinary alliance of food businesses. The Fund will be a lifeline for Britain's most vulnerable farmers and communities, helping them to secure a sustainable future for themselves," said Mark Price, Managing Director of Waitrose and Chairman of The Prince's Countryside Fund trustee board.
The funding raised will be channelled into providing grants to projects, large and small, that are delivering the three core objectives of The Prince's Countryside Fund. These objectives focus on improving the sustainability of British farming and rural communities, targeting the areas of greatest need; reconnecting consumers with countryside issues; and supporting farming crisis charities through a dedicated emergency funding stream.
Waitrose are proud to be one of the companies supporting the launch, as we already have a special connection to the British countryside through the products we make and sell. The Prince's Countryside Fund logo will feature on Waitrose own brand milk to communicate to our customers this commitment.