Duchy Originals has joined forces with Waitrose in an exciting and groundbreaking partnership which will cement its position as one of the country's leading organic and free-range food brands. The new licensing and distribution agreement - the first of its kind ever undertaken by Waitrose - will significantly increase the charitable donations made by Duchy Originals as Britain's fastest-growing supermarket invests in and develops the brand. The partnership gives Waitrose, Duchy Originals' largest and most long-standing client, the exclusive right to originate, manufacture, distribute and sell Duchy Originals products in the UK. Waitrose, whose aim is to expand the range from the current 200 products to around 500, will pay a royalty to Duchy Originals on all wholesale and retail sales.
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Sep '09 9